Crown Royal was crafted as a gift from Canada for King George VI and Queen Elizabeth on their maiden trip to North America in 1939. Royal packaging.We went through hundreds of bottles, labels and caps until we created packaging fit for a king. Inspired by royalty: From the faceted glass to look like the jewels in a crown to the purple bag which was inspired by the regal robes of the King . The taste of priceless perfection . We crafted 600 blends until we reached the pinnacle of Canadian whisky, which is almost exactly the blend used today. The finished Crown Royal was likened to ‘Priceless Perfection’ and 100 bottles were put onto the Royal Train for the King and Queen.