Genie - Genie is one of the global leading aerial lifting brand. Genie was founded in 1966 when Bud Bushnell bought the manufacturing rights to a material lift that operated on compressed air. Customers seemed to be impressed with the “magic in the bottle” that was used to raise and lower the hoist — and, the “Genie” name was born. MSM supplied Genie scissor lifts, boom lifts and articulated boom lifts to Oyu Tolgoi's underground project and currently we are supplying genuine parts and providing service to Oyu Tolgoi.