Month: January 2023
Categories
Stronger than time
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Go anywhere, Do anything
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Built Ford Tough
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Sour Liquor Shop
Under the “KEEP WALKING” slogan of the legendary Scottish brand Johnnie Walker, MSM Betastar has successfully travelled to 21 provinces of Mongolia visiting beautiful, historical sites and 5 historical, monumental landmarks of the capital city of Ulaanbaatar with an adventurous and invaluable knowledge.
The Travelling Billboard started in January 2022 from Buun Tsagaan Lake, Choiryn Bogd mountain, Rounded Sair rock formation, Asmalj Tokhoi bay and Bor Khyaryn Els sand dunes with beautiful nature, historical places, unique landscapes and came back to the capital Ulaanbaatar city and introduced landmarks such as Terelj National Park and Bogd Khan’s Palace and many more.
Photographers:
Batgerel.B (Bagi Max), Jan Eufinger, Sakura Image INC, Alex Tumee, Katiekk, Sergey Bezgodov, Ganbi Mongolia, Munkh-Od.B, Emily Marie Wilson, Rosana Scapinello, Itsourendlessjourney,Batsukh Photography, SAIKO3P8 and Nurmukhamed Battur.
SAVE THE NATURE
The temperature of the wine greatly affects the taste of the wine. Wines stored at the right temperature are pleasant to taste, but wines stored at temperatures that are too hot or too cold may not fully experience the wine’s complex flavors.
White wine stored at room temperature is fine to drink, but in some ways it does not feel pleasant. This is because the acidity, which brings out the exquisite aromas and different level of flavors found in white wine, increases at colder temperatures. On the other hand, white wine that is too cold is tasteless and watery. Therefore, it is important to find the temperature balance.
There is no set temperature for chilling white wine and it depends a lot on the style and type of wine. Sparkling wines, Rosé wines and white wines with a dry texture need to be chilled to bring out the fruity flavors and rich aromas, and it is recommended to store these wines at a temperature of 4-5 degrees Celsius. Wines with high acidity such as Riesling maintain their balance and freshness at 7-8 Celsius, while white wines such as Chardonnay have a denser structure, so keep them at 8-10C to maintain that rich, buttery texture.
In comparison with white wine, there is a perception that red wine does not need to be cooled and need to be served in room temperature. However, red wine has a relatively high alcohol content, and if drunk too warm, it can cause a burning sensation in the throat, similar to whiskey. Higher acidity wines such as Cabernet Sauvignon can be stored at slightly warmer temperatures than lighter structured wines such as Pinot Noir. Serve full-bodied red wines, such as Syrah at 15-18 Celsius, while a light-bodied, fruity red benefit from a cooler temperature and should be stored at 12-15 Celsius, or slightly cooler.
Don’t forget that the main essence of the culture of drinking wine is not to follow the rules exactly, but to enjoy the wonderful feeling and emotional pleasure that you experience in the moment of drinking your favorite wine. If you want to experience the delicate, complex taste and exquisite aroma of wine every time you drink it, you just need to keep it at the right temperature.
Categories
COCKTAILS WITH CONSCIENCE
In recent years, the world has entered a new era in which countries are paying more attention to environmental threats, such as climate change, ecological balance and the threat of depletion of natural resources.
Following this phenomenon, it is also possible to make cocktails we love to sip on in an environmentally friendly way. It is a misconception to think that eco-friendly cocktails are low in ingredients and taste bad with a variety of substitutes. One of the easiest ways to become more sustainable in cocktail making is to use your ingredients to their full potential. One should take the zero-waste approach to creating cocktails.
Flor de Caña brand ambassador, winner of the 2017 World Class Champion and the best bartender in Taiwan Mr. Peter Lin visited Mongolia to guest shift at four different restaurants and bars with their own unique image. He shared his experience in making zero-waste cocktails, organized trainings with fellow bartenders and VIP product tasting events to introduce sustainably produced rum Flor de Caña. We would like to share a few tips we learned from his visitation. For mixologists here are a few hacks that can be explored:
OUR LITTLE GARDEN
Many bartenders across the globe have started to create small herb gardens and edible flowers in their work area. It’s a great benefit growing one’s ingredients; not only will this cut down on potential packaging waste, but it will also offer a fresh product to customers, which in turn increases taste and quality.
GRIND, GRATE AND REPEAT
One of the easiest ways to become more sustainable in cocktail making is to use your ingredients to their full potential – taking a zero-waste approach to creating cocktails. Citrus fruit rind is for example used for cocktail decorations in many ways.
ALL DRIED OUT
Dehydrated fruit is ideal for making garnishes. The process can significantly increase the shelf life of perishable fruits and reduce the amount of food waste from your venue as a result. Just be cautious of using non-energy efficient equipment to dehydrate. Instead, you can sun-dry the fruits.
SWITCH OUT STRAWS
The trouble of most straws are single-use plastics are non-degradable waste after use, so it is great idea to offer a straw made of environmentally friendly materials such as paper and wood.
Jack Daniel’s. There are many interesting stories and historical facts behind this simple name, which we already heard before, and here are some short stories we prepared for you.
Jack Daniel’s Distillery founder’s real name was actually Jasper Newton Daniel. However, his family and close friends used to call him Jack, so he became famous all over the world by this name. Jack Daniel’s Distillery is the first officially registered whiskey distillery in the United States of America. Since 1866, Jack Daniel’s whiskeys reached whiskey aficionados all over the world without losing its good taste, unique quality, wonderful aroma and color guaranteed by the founder’s secret recipe that is passed down the generations: the old-fashioned factory process, tasting and, especially, the main ingredient which is Cave Spring Hollow spring water.
In fact, this spring water was one of the secrets of the main recipe. Due to the limestone layer of the cave, it enriches the water with various minerals, while also removing the Ferrum (iron) from the water, which should not be in a whiskey. Each Jack Daniel’s Tennessee whiskey carries the 150 years history with it. It is filtered drop by drop from this amazing cave and is well-aged in a fresh oak hand-made barrel. Cave Spring Hollow, an incredible natural formation in Lynchburg, spring water draws 3 tons of fresh water per minute from groundwater and has a constant temperature of 13 degrees and an extraordinary clarity. Jasper Newton Daniel bought the whole valley including Cave Spring Hollow for $2,148, which was incredibly expensive at the time, and the locals were puzzled by the purchase of a seemingly ‘ordinary’ spring water.
Many historical facts swirled about Jack Daniel’s life, but interestingly the exact date of his birth is still uncertain. There are many hypotheses that he was born in September 1850, September 1846, or in January 1849. Therefore, the entire month of September has been celebrated as “Jacktember” to commemorate the birth of the Jack Daniel’s founder.
Jacktember is celebrated all over the world for a month-long festivities such as cocktail competitions, artist networking, arts and culture events, Jack Daniel’s culture days, personal birthdays, parties and other community events.
“MSM Betastar” LLC is the official distributor of Jack Daniel’s in Mongolia and organizes the “Jacktember” event throughout the country every year in September.
