Beverage - Blog

Hennessy V.S.O.P Refined Design

Published date: 2024.04.25

HENNESSY V.S.O.P REFINED DESIGN New look, same timeless blend. The new Hennessy V.S.O.P’s iconic silhouette has envolved, with an uninterrupted, harmonious line that traces the outside of the bottle. The revisited Armé is engraved on the bottle, surrounded by two half circles as shield. The new pedestal delicately reflects light, creating the illusion of a drop of the precious cognac in the center. The new bottle stopper unveils an elegant sustainable cork made of natural wood. New eye-catching Hennessy red color of the giftbox and its non-coated paper for a softer touch.  

WHAT DO THE CELEBRITIES ENJOY

Published date: 2024.03.26

In the first edition of the “WHAT DO THE CELEBRITIES ENJOY” article, we present the official ambassadors of the celebrities and their favorite beverage collection. Now we featuring Scarlett Johansson, George Clooney, Kanye West, Beyoncé, Barack Obama, Tupac Shakur, Gemma Chan, Gal Gadot, Emma Stone, Andy Samberg, Sandra Oh, Jamie Chung, Ke Huy Quan, Victoria Beckham, and Jay Z.

Introducing new wine

Published date: 2024.02.28

Santa Margherita Winery was founded in 1935 in the countryside of Italy’s Veneto region, where founder Gaetano Marzotto named the winery after his beloved wife. Currently, 28.4 million bottles of wine are produced annually and exported to 95 countries and 5 continents. From growing grapes to bottling, they use environmentally friendly and least harmful methods at every stage, making them stand out among other brands. It is also the first brand to make white wine from brown-skinned Pinot grigio grapes. Chianti Classico wines are produced exclusively in Tuscany’s central region and are identified by a special sticker. Located at 200-600 meters above sea level on a variety of soils and with hot days and cool nights, Chianti Classico wine is made from Sangiovese grapes. The Lamole di Lamole vineyard began in 1945 with the first planting of 110 vines and is distinguished by its altitude of 650 meters above sea level. Unlike other producers of similar products, Lamole di Lamole produces wines using traditional methods.

TIPS TO CHECK GENUINE BEVERAGE PRODUCTS

Published date: 2024.01.26

MSM BETASTAR LLC | SOUR LIQUOR SHOP “MSM Betastar” LLC is the official distributor of Moët Hennessy, Diageo, Brown-Forman, Red-Bull, Ocean Spray, Lucas Bols, Fever-Tree, Mark Anthony, Flor de Cana, and Bellenda, distributing over 180 well-known luxurious brands such as Hennessy, Moët&Chandon, Jack Daniel’s, Johnnie Walker through the Sour liquor shop and MSM Betastar delivery application. In order to ensure the safety of beverages during the national holiday season, we are presenting the following tips to avoid buying counterfeit products from unknown sources. QUALITY ASSURANCE STAMP COUNTERFEIT BOTTLE AND LOT NUMBER When purchasing any beverage product, always check that the lid is intact and does not show any signs of being damaged or opened. Also, the plug stickers and seals must be of good quality. Product brand labels must be printed in high quality, crisp, and clear, and if it is blurry or misspelled, it is likely to be a counterfeit product. The LOT number is laser printed on the bottom of the packaging of each beverage bottle. On all genuine packaging, brand owners print the LOT number, which allows them to track the product’s origin and date of manufacture. It should be noted that the counterfeit products with has same LOT number are removed on purpose and suppressed to prevent the possibility of re-use and traceability on the bottle. Also, for high alcohol volume products, the bottle is sometimes with or without a bottle measure pourer for controlling the amount of liquid, which varies depending on the intended use (catering, events) by the manufacturer of the product. “MSM Betastar” LLC is officially distributing over 180 well-known, genuine brands such as Hennessy, Moet&Chandon, Jack Daniel’s, Johnnie Walker through the Sour liquor shop and MSM Betastar delivery application.

NEW PRODUCT: Vecchia Romagna

Published date: 2023.12.28

Since the beginning of the 18th century, in France, the Bouton family has dedicated itself to the noble art of distillation, enriching with formulas and secrets a precious notebook destined to be handed down from generation to generation: the Bouton Recipe Book. The success of their spirits was such that they earned the title of suppliers to the imperial house of Napoleon I. With the fall of the regime, the most talented of the heirs, Jean Bouton, decides to undertake a long journey to Italy, bringing with him the famous family recipe book. More than a hundred years later, in 1939, the company chose to enhance the Italian personality of the product and renamed it Vecchia Romagna Buton Brandy. In 1999 the company was acquired by Gruppo Montenegro which, through the commercial success and the renovation of the historic production plant, gave new life to the business, making it a flagship of the Italian liquor industry.

ORION: Made in Okinawa

Published date: 2023.11.30

ORIONSosei Gushiken first founded the brewery on May 18, 1957, and it started its activities in order to increase production after the war. Citizens were asked to suggest names, and 2500 people came up with 823 names. The name Orion was ultimately chosen, which means dreams and delights. Today, Orion Brewery is the fifth largest brewery in Japan and single-handedly supplies 60% of Okinawa Prefecture’s beer consumption. The beer recipe was reworked in 2015 to make it more refreshing and fresher. REFRESHING TASTEORION DRAFT BEER offers a mild taste and crisp aftertaste developed in the semitropical climate. It is invigorating and yet has a rich body that only beer can offer. It goes well with any dish, not to mention Okinawan cuisine, bringing out the best of each dish and stimulating appetite.

VOLCAN DE MI TIERRA

Published date: 2023.10.27

The History of TequilaThe Aztecs first used the agave plant to make a drink called pulque. This drink was made by fermenting the sap of the agave plant, and it was used for religious and ceremonial purposes. When the Spanish conquistadors arrived in Mexico, they began to make their own version of pulque, which they called mezcal. Mezcal was made with the same agave sap, but it was distilled, and it quickly became popular among the Spanish settlers. Tequila was first produced in the 16th century in the town of Tequila, which is located in the state of Jalisco. The first tequila distillery was built by the Marquis of Altamira. Tequila was originally made with a type of agave known as Blue Weber Agave (agave azul). This variety of agave is still used to make tequila today. How is Tequila Crafted Tequila is a distilled beverage made from the blue agave plant. The drink is typically composed of 40% – 60% alcohol by volume (80 – 120 proof) and is made in Mexico. Tequila is made from the heart of the agave plant, which is called the piña. The piña is roasted above-ground in an oven and then shredded or grounded into a pulp. Then, the pulp is mixed with water and yeast and fermented in large vats for two to three weeks. After fermentation, the mixture is distilled two or three times to produce the final product. NEW PRODUCT | VOLCAN DE MI TIERRABEFORE TEQUILA WAS A DRINK IT WAS A VOLCANO VOLCAN DE MI TIERRA’S TRUE BEGINNINGS DATE BACK OVER 200,000 YEARS, WHEN THE “TEQUILA” VOLCANO ERUPTED, AND NOURISHED THE SOIL OF THE JALISCO REGION IN MEXICO. VOLCAN DE MI TIERRA, WHICH TRANSLATES INTO “LAND OF THE VOLCANO”, EMBODIES A CELEBRATION OF PROVENANCE AND LEGACY. VOLCAN DE MI TIERRA HARMONIZES 300 YEARS OF PASSION AND ENTREPRENEURSHIP, JOINING THE GALLARDO FAMILY’S HERITAGE AND DEEP MEXICAN ROOTS WITH MOËT HENNESSY’S COMMITMENT TO CRAFTSMANSHIP AND SAVOIR FAIRE.

White Claw (Hard Seltzer)

Published date: 2023.09.29

THE NEW WAVE OF REFRESHMENTSparkling water with alcohol and hint of natural flavours. WHAT IS HARD SELTZER?Hard seltzer, adult seltzer, mature seltzer, spiked seltzer, and hard sparkling alcohol water is a type of highball drink containing seltzer (carbonated water), alcohol, and often fruit flavorings. In the US the alcohol is usually made by fermenting cane sugar or malted barley. Hard seltzer products outside of the US have been found to use either neutral spirit, or fermentation of fruit. The alcohol by volume is around 4.5% and the calorie content is relatively low. The spirit in White Claw Hard Seltzer is made from malted, gluten-free grains. Therefore, unlike any other beers, it is gluten-free and the amount of calories is relatively small. Despite its natural fruity taste, it is characterized by a maximum of 2 grams of sugar per can.This is a new product that is perfect for those who valued the healthy choices in their food consumtions.

It’s Jack!

Published date: 2023.09.18

Every main character needs their Jack Daniel’s

Flor de Caña: The champion of Mongolia

Published date: 2023.09.18

The Domestic Championship stage of the international bartender competition “Sustainable Cocktail Challenge” organized by “MSM Betastar” LLC and the Flor de Caña brand, which uses eco-friendly ingredients and methods to create unique and amazing cocktails was successfully organized. In the first round of the competition, a total of 30 bartenders from Mongolia registered, and after sending their resumes and cocktail recipes and methods to the Flor de Caña brand competition’s international judges, a total of 10 participants were selected from Mongolia.The 10 declared participants competed in the “Domestic Championship” held on August 30, 2023, and only winner will become the “Mongolian Champion, Most Sustainable Bartender” with their unique cocktails.The only champion of the competition will have the right to represent Mongolia in the “Asian Regional Championship” to be held in Ho Chi Minh City, Vietnam in October 2023. 🏆 “Mongolian National Champion”, first place winner, “Most Sustainable Bartender” D. Nomunbilig 🥈 Second place of the competition: T. Rentsenmyadag 🥉 Runner-up: Nora Fritz Hermann. Together for a Greener Future 💚

Jack Daniel’s & McLaren Official 2023 Partnership

Published date: 2023.08.23

McLAREN RACING AND JACK DANIEL’S ANNOUNCE LIMITED EDITION TENNESSEE WHISKEY BOTTLE LIMITED EDITION BOTTLEThe limited edition bottle features McLaren’s distinctive papaya colourway, and a customized label and packagingIn celebration of Jack Daniel’s partnership with the McLaren Formula 1 team, fans now have the opportunity to own a piece of brand history – in a bottle. This limited edition bottle design for Jack Daniel’s Tennessee Whiskey commemorates the two pioneering founders behind each of these iconic brands – Mr. Jack Daniel himself and Bruce McLaren. This limited edition bottle will be available in select Formula 1 race cities across the globe as early as May 2023The two brands use the partnership to celebrate their rich histories, shared ambition to innovate, and to provide exciting and unique activations for their fans. To mark the 2023 Australian Grand Prix, Jack Daniel’s launched the Papaya Pit-Stop, a cocktail inspired by the McLaren F1 Team, at a renowned Melbourne rooftop bar. BRINGING TWO ICONIC BRANDS TOGETHERJack Daniel’s and McLaren Racing announced a multi-year partnership making Jack Daniel’s Tennessee Whiskey an Official Partner of the McLaren Formula 1 Team beginning in 2023. Jack Daniel’s has over 155 years of heritage in crafting whiskey and will enter Formula 1 for the first time with McLaren to evolve its global presence and reach new consumers. McLaren & Jack Daniel’sOfficial 2023 Partship.

Tasting Experience: Woodford Reserve

Published date: 2023.08.18

“Tasting Experience” with Woodford Reserve. Every Thursday, TASTING EXPERIENCE internal events are held inside the Sour liquor shop. Experienced and famous foreign and domestic bartenders come to introduce the history of weekly selected products, teach various cocktails, and hold tasting courses. Each week, unique and different products are presented through Tasting experience events, so customers are very interested and excited to participate in the next event. The main purpose of the TASTING EXPERIENCE event is to smell the aroma, taste the palate of selected products, experience them with all the human senses, and introduce a method of consumption that is compatible with the drinking experience of consumers. In this week of the TASTING EXPERIENCE series, the most famous American Kentucky Straight Bourbon: Woodford Reserve brand was introduced by Wallstreet Restaurant & Lounge Bar manager Dulguun Battulga (Duku) who suggested the easy cocktail-making method, and the tasting course was successfully organized. Tasting experience: Woodford Reserve Tasting experience: Woodford Reserve Tasting experience: Woodford Reserve Tasting experience: Woodford Reserve The TASTING EXPERIENCE is an open and free series of events held every Thursday at the Sour liquor shop.

Sour liquor shop: Luxurious, Official distributor, New culture

Published date: 2023.08.01

MOTIVATIONMongolians are a people who are always attracted to and enjoys consuming fancy and luxury goods. Therefore, well-known and interest in famous brand products of other developed countries. In particular, the liquor beverage culture has been growing and spreading rapidly. Non-alcoholic and alcoholic drinks are called a beverage. But now, instead of overusing alcoholic beverages, people know how to enjoy them by tasting in a cultured way. Therefore, we opened our liquor shop after seeing that there was a demand for culture from every customer from a special liquor shop. In 2005, MSM Betastar Ltd. received the official distributor certificate of “Moët Hennessy” the luxury LVMH group company, and started its beverage distribution and imports officially. Over the last 18 years, we have been distributing world-famous brands officially.Sour liquor shop is a place where customers can share cultural experiences in a comfortable, luxurious, and pleasant environment with the widest selection of over 760 domestic and world-renowned premium products. Soyol-Erdene.B (Chief Operations officer) The purpose of our store is to make the customers understand that the environment, food pairing, and even the glass used in drinking culture are very important. Therefore, our customer assistants help customers by explaining what they are for, what products they are choosing, and providing useful information based on their own experience. LEARNEvery Thursday, TASTING EXPERIENCE internal events are held inside the Sour liquor shop. Experienced and famous foreign and domestic bartenders come to introduce the history of weekly selected products, teach various cocktails, and hold tasting courses. Last time, the official ambassador of Flor de Caña brand, 2017 World Class Champion, Taiwan’s best bartender Peter Lin came to Tasting Experience and present the history of the World’s most sustainably produced high-class rum, and including training. Each week, unique and different products are presented through Tasting experience events, so customers are very interested and excited to participate in the next event. The main purpose of the TASTING EXPERIENCE event is to smell the aroma, taste the palate of selected products, experience them with all the human senses, and introduce a method of consumption that is compatible with the drinking experience of consumers. NOWIt’s been half a year since we opened our store, and it’s been a long time to find our feet. As this is a new experience for us, we always learning at all phases continuously, to spread the proper consumption and culture of products, and work in accordance with the needs of customers. TEAMOur team consists of more than 10. Customer assistants, store managers, and delivery service. We learn every day during working that we must have comprehensive knowledge of our products to help our customers. For example, there are 12 different main types of alcoholic products. Therefore, foreign consulting services and domestic brand managers teach and organize internal training to constantly learn about the market and products. FUTUREWe are the largest and widest selection of premium brands liquor shop in Ulaanbaatar city. Consumers are buying premium quality products from the official distributors. Therefore, I think that the needs of the customers will guide our future activities. RISKSFor Mongolians, the increasing opportunity to receive world-famous products and services from their country is good, but the fact that the small market is a main problem. When foreign suppliers and investors make decisions based on static numbers and results in Mongolia, they are surprised by the reality when they came in person. Of course, we are always working to improve this situation in the future.

The Legend of Don Julio

Published date: 2023.07.04

The legend begins in 1942, when a young Don Julio González sees a once in a lifetime opportunity in tequila production. It’s a story of a simple farmer who found his passion and followed it. Don Julio devoted his life into making the world’s finest tequila. From every piña, expertly balancing the bitter and sweet leaves of each agave to harvesting each plant one by one, picking only the agaves at optimum maturity and health. Don Julio didn’t think of his agave as a crop, he considered them his children. And through his extraordinary devotion to making exceptional tequila, his legend lives on today. Since 1947, over three generations of the Jimador (agave harvester) families have worked with Don Julio. Their devotion to Don Julio’s process and methods is unmatched and their mastery in planting, farming and harvesting agave have been passed on for generations and can be traced back to Don Julio himself. Without the devotion and care of the legendary Jimadors, Don Julio tequila’s exceptional quality wouldn’t be possible. Aged for eight months in American white-oak barrels, Don Julio® Reposado Tequila is golden amber in color, and offers a rich, smooth finish — the very essence of the perfect barrel-aged tequila. With a mellow, elegant flavor and inviting aroma, Don Julio® Reposado Tequila is best savored as part of a refreshing tasting cocktail or chilled on the rocks. Drink responsibly!

Make it Count at the 2023 Playtime Music Festival

Published date: 2023.06.30

Music has always been powerful tool for people of all age to express their self in a way that transcends boundaries. Playtime Music Festival is the Mongolia’s first and largest international music festival involving 15 stages and over 150 local and international artists from a variety of genres. In recognizing the impact of music on people’s lives, more than 100 enterprises and companies with team of 2,500 people came together dedicated for the 3-day music festival for the youth and music for the next generation. We are glad to announce Playtime Festival 2023 will be sponsored by Jack Daniel’s official distributor, MSM Betastar in cooperation with Red Bull. World renowned brands such as Jack Daniel’s and Red Bull are known for taking risks and making it count to support the next generation in their endeavors and interest. We also recognize the importance of music and self-expression in the lives of our customers and provide platforms, tools and more to support their interests and nurture their talents. Drink responsibly!

Discover the world of red bull

Published date: 2023.06.13

DISCOVER THE WORLD OF RED BULL Inspired by functional drinks from East Asia, Red Bull was founded in 1987 it was not only the launch of a completely new product, in fact, it was the birth of a totally new product category of Energy drinks. Since 1997, Red Bull has been making commercials bearing its slogan “Red Bull gives you wings.” with a unique roster of talents in every sport Red Bull has shown that people can exceed what is possible to new heights. MSM Betastar also supports its mission to exceed and challenge what is possible. F1 to 10 RedBull just doesn’t sponsor sports teams, they also own sports teams such as Red Bull Racing, currently competing as Oracle Red Bull Racing in the 2023 Monaco Grand Prix a Formula One motor race that was held on 28 May 2023, at the Circuit de Monaco in the Principality of Monaco. Max Verstappen won the Monaco Grand Prix for the second time, Oracle Red Bull Racing’s world champion comfortably converting his first pole position in the principality for his fourth victory of 2023 to extend his Formula One championship lead. BREAKING BEYOND. Other than sports, RedBull hosts the world’s best break dancer competition in their “RedBull TV” Introducing Breaking Beyond, a new Red Bull TV show that explores breaking and hip-hop culture around the world by visiting a different city. Delve into the heart of breaking scenes in Goma (Congo), Tokyo (Japan), Las Vegas (USA), Rotterdam (Netherlands), São Paulo (Brazil), and New York (USA) to uncover what sets each locale’s dance narrative apart. RED BULL GIVES YOU WINGS.

A spirit of endless potential

Published date: 2023.05.09

The simplest ingredients can make the biggest impact. Starting with just Polish rye and purified water, Belvedere Vodka’s expert distillers create a world of flavor. Belvedere’s Master Rye Distillers draw from a 600-year polish vodka-making history to artfully craft Polish rye into an extraordinary vodka of distinct taste and character. Small and intimate, the Polmos Żyrardów distillery delivers Belvedere’s signature consistent quality and has been recognized by the European Commission for its aggressive sustainability agenda, having reduced energy-related CO2 emissions by 42% since 2012.   JAMES BOND? NO. ITS DANIEL CRAIG HIMSELFSEE DANIEL CRAIG AS NEVER BEFORE Photographed By Juergen Teller At Cheval Blanc ParisRenowned fashion photographer Juergen Teller expertly captures Daniel Craig and Belvedere Vodka in a whole new light. Belvedere Vodka reveals a monumental campaign featuring critically acclaimed actor, Daniel Craig, as he has never been seen before. Directed by Academy Award-winning filmmaker Taika Waititi, the unexpected, fun and inspired collaboration, showcases Craig’s talent to surprise and innovate.  “Sour” liquor shopTimetable: Open Monday – Sunday from 09:00am – 12:00am.Address: Khan-Uul district, Zaisan Toiruu, Golden Buddha & Zaisan Central, 1st floor, “Sour” liquor shop.

DO YOU KNOW THE DIFFERENCE BETWEEN PROSECCO AND CHAMPAGNE?

Published date: 2023.05.09

The names of these two types of sparkling wine often are used interchangeably, these styles of wine are in fact distinct from each other in a number of significant ways. This is what to know when choosing Prosecco vs. Champagne. WHAT IS PROSECCO? Prosecco is a type of sparkling wine crafted only in the Veneto region of Italy. The main grape used in prosecco production is glera, which must compose a minimum of 85% of the wine. Prosecco is made via the Charmat method, otherwise known as the tank method, in which the wine undergoes a secondary fermentation in a pressurized vat to create its bubbles.  On the palate, prosecco is bright and fresh, and it is generally best consumed within the first few years after it’s made. Most Prosecco is bottled young and as a non-vintage wine, which is to say, they are made from blends of base wines from multiple years. WHAT IS CHAMPAGNE? Champagne is a style of sparkling wine made in the Champagne region of north-eastern France. The main grapes of the region are chardonnay, pinot noir, and pinot meunier; a handful of lesser-known varieties are also permitted, though these are rarely used.  To achieve its bubbles, Champagne is produced via the “traditional” method, otherwise known as the méthode champenoise, which involves allowing the wine to undergo a secondary fermentation in the bottle. The wine then ages for a minimum of 12 months on the lees in the bottle, which adds texture, complexity, and toasty notes.  WHAT ARE THE BIGGEST DIFFERENCES BETWEEN PROSECCO AND CHAMPAGNE? The most significant differences between Prosecco and Champagne are that they are made in different countries and use different grapes and production methods. These factors also cause them to taste quite different from each other, and they have different textures as well.  Also sparkling wines made via the Charmat method, as Prosecco is, tend to have bigger bubbles, whereas traditional-method sparklers, such as Champagne wine have finer ones. Therefore, for something with more complexity and elegance, or if you want to cellar a bottle to revisit it down the line, Champagne should be excellent choice.  For fruit-forward, budget-friendly bottles to drink in the near future, Prosecco should be your bubbly of excellent choice. It’s great for popping and open whenever you like, enjoying with a family, friends, colleagues, whomever a loved one and also even mixing into cocktails.  “Sour” liquor shopTimetable: Open Monday – Sunday from 09:00am – 12:00am.Address: Khan-Uul district, Zaisan Toiruu, Golden Buddha & Zaisan Central, 1st floor, “Sour” liquor shop.

LUCAS BOLS | MASTERS OF TASTE

Published date: 2023.05.09

The Lucas Bols Company is a leading global cocktail and spirits player in the worldwide cocktail market and one of the oldest Dutch companies still active for 448 years since 1575. Lucas Bols mission is to create great cocktail experiences around the globe. Within the framework of their mission, Lucas Bols organizes international cocktail competitions around the world, and the selected champion’s cocktails are registered as the next Bols iconic cocktails and are glorified worldwide. LUCAS BOLS’S FORMER ICONIC COCKTAIL: BLUE HAWAII COCKTAIL BY BARTENDER HARRY YEE  As we known-well The Blue Hawaii was invented in 1957 by Harry Yee, head bartender of the Hilton Hawaiian Village in Waikiki, Hawaii when a sales representative of Dutch distiller Bols asked him to design a drink that featured their blue color of Blue Curaçao liquor. After experimenting with several variations, Yee settled on a version of the most popular version today, but with the signature blue color, pineapple wedge, and cocktail umbrella. The name “Blue Hawaii” is related only indirectly to the 1961 Elvis Presley film of the same name, and apparently derives instead from the film’s title song, a hit composed by Leo Robin for the 1937 Bing Crosby film Waikiki Wedding.  Master Bartender Note:  “The Blue Hawaii is a timeless classic developed in 1953 by Harry Yee especially for Bols. The Sweet pineapple in combination with Bols Blue Curaçao liqueur brings you straight to the Caribbean.” “Blue Hawaii” cocktail recipee: Bols Blue Curaçao 30ml – Vodka 30ml – Lime juice 15ml – Sugar syrup 10ml – Pineapple juice 60ml Shake all the ingredients and pour into highball glass. Garnish with pineapple wedge. “BOLS – TIME TO CREATE AN ICON” BARTENDER COMPETITION Bols International Bartender Competition to select the next iconic cocktail is officially organized by “MSM Betastar” LLC on behalf of Mongolia. Winner prize is a three-day trip to the Netherland and grorify worldwide his own cocktail.  WHOSE COCKTAIL WILL BE THE NEXT ICONIC BOLS COCKTAIL? “Sour” liquor shopTimetable: Open Monday – Sunday from 09:00am – 12:00am.Address: Khan-Uul district, Zaisan Toiruu, Golden Buddha & Zaisan Central, 1st floor, “Sour” liquor shop.

Sour Liquor Shop: The largest and the widest selection of premium brands store in Mongolia

Published date: 2023.05.03

Sour liquor shop is “MSM Betastar” LLC’s official distributor of the widest selection of over 175 domestic and world-renowned premium brands and the largest liquor shop in Ulaanbaatar city. Welcome to visit the liquor shop to get any information about the product history, tasting, palate, and proper usage advice of the beverage products you are interested, or You can pick up your order from the shop or get it delivered to your desired address through the “MSM Betastar” application and able to use your discount coupons and any other promotions in the app at the Sour liquor shop. In addition to commercing/selling the widest selection of domestic and imported premium beverage products, the “Sour” liquor shop has an event of a variety of tips, a “Tasting Experience” tasting open door event, and “Sour Suggests” cocktail tutorial corner, and also have an open bartending corner to promoting the culture of appropriate consumption of the alcoholic beverage.

MONGOLIA THROUGH THE “KEEP WALKING MONGOLIA” TRAVELLING BILLBOARD

Published date: 2023.01.19

Under the “KEEP WALKING” slogan of the legendary Scottish brand Johnnie Walker, MSM Betastar has successfully travelled to 21 provinces of Mongolia visiting beautiful, historical sites and 5 historical, monumental landmarks of the capital city of Ulaanbaatar with an adventurous and invaluable knowledge. The Travelling Billboard started in January 2022 from Buun Tsagaan Lake, Choiryn Bogd mountain, Rounded Sair rock formation, Asmalj Tokhoi bay and Bor Khyaryn Els sand dunes with beautiful nature, historical places, unique landscapes and came back to the capital Ulaanbaatar city and introduced landmarks such as Terelj National Park and Bogd Khan’s Palace and many more. Photographers:  Batgerel.B (Bagi Max), Jan Eufinger, Sakura Image INC, Alex Tumee, Katiekk, Sergey Bezgodov, Ganbi Mongolia, Munkh-Od.B, Emily Marie Wilson, Rosana Scapinello, Itsourendlessjourney,Batsukh Photography, SAIKO3P8 and Nurmukhamed Battur. SAVE THE NATURE

PERFECT DRINKING TEMPERATURE FOR WINE

Published date: 2023.01.19

The temperature of the wine greatly affects the taste of the wine. Wines stored at the right temperature are pleasant to taste, but wines stored at temperatures that are too hot or too cold may not fully experience the wine’s complex flavors. White wine stored at room temperature is fine to drink, but in some ways it does not feel pleasant. This is because the acidity, which brings out the exquisite aromas and different level of flavors found in white wine, increases at colder temperatures. On the other hand, white wine that is too cold is tasteless and watery. Therefore, it is important to find the temperature balance. There is no set temperature for chilling white wine and it depends a lot on the style and type of wine. Sparkling wines, Rosé wines and white wines with a dry texture need to be chilled to bring out the fruity flavors and rich aromas, and it is recommended to store these wines at a temperature of 4-5 degrees Celsius. Wines with high acidity such as Riesling maintain their balance and freshness at 7-8 Celsius, while white wines such as Chardonnay have a denser structure, so keep them at 8-10C to maintain that rich, buttery texture. In comparison with white wine, there is a perception that red wine does not need to be cooled and need to be served in room temperature. However, red wine has a relatively high alcohol content, and if drunk too warm, it can cause a burning sensation in the throat, similar to whiskey. Higher acidity wines such as Cabernet Sauvignon can be stored at slightly warmer temperatures than lighter structured wines such as Pinot Noir. Serve full-bodied red wines, such as Syrah at 15-18 Celsius, while a light-bodied, fruity red benefit from a cooler temperature and should be stored at 12-15 Celsius, or slightly cooler. Don’t forget that the main essence of the culture of drinking wine is not to follow the rules exactly, but to enjoy the wonderful feeling and emotional pleasure that you experience in the moment of drinking your favorite wine. If you want to experience the delicate, complex taste and exquisite aroma of wine every time you drink it, you just need to keep it at the right temperature.

COCKTAILS WITH CONSCIENCE

Published date: 2023.01.19

In recent years, the world has entered a new era in which countries are paying more attention to environmental threats, such as climate change, ecological balance and the threat of depletion of natural resources. Following this phenomenon, it is also possible to make cocktails we love to sip on in an environmentally friendly way. It is a misconception to think that eco-friendly cocktails are low in ingredients and taste bad with a variety of substitutes. One of the easiest ways to become more sustainable in cocktail making is to use your ingredients to their full potential. One should take the zero-waste approach to creating cocktails.  Flor de Caña brand ambassador, winner of the 2017 World Class Champion and the best bartender in Taiwan Mr. Peter Lin visited Mongolia to guest shift at four different restaurants and bars with their own unique image. He shared his experience in making zero-waste cocktails, organized trainings with fellow bartenders and VIP product tasting events to introduce sustainably produced rum Flor de Caña. We would like to share a few tips we learned from his visitation. For mixologists here are a few hacks that can be explored: OUR LITTLE GARDEN Many bartenders across the globe have started to create small herb gardens and edible flowers in their work area. It’s a great benefit growing one’s ingredients; not only will this cut down on potential packaging waste, but it will also offer a fresh product to customers, which in turn increases taste and quality. GRIND, GRATE AND REPEAT One of the easiest ways to become more sustainable in cocktail making is to use your ingredients to their full potential – taking a zero-waste approach to creating cocktails. Citrus fruit rind is for example used for cocktail decorations in many ways. ALL DRIED OUT Dehydrated fruit is ideal for making garnishes. The process can significantly increase the shelf life of perishable fruits and reduce the amount of food waste from your venue as a result. Just be cautious of using non-energy efficient equipment to dehydrate. Instead, you can sun-dry the fruits.  SWITCH OUT STRAWS The trouble of most straws are single-use plastics are non-degradable waste after use, so it is great idea to offer a straw made of environmentally friendly materials such as paper and wood.

JACK DANIEL’S TENNESSEE WHISKEY – JACKTEMBER

Published date: 2023.01.19

Jack Daniel’s. There are many interesting stories and historical facts behind this simple name, which we already heard before, and here are some short stories we prepared for you.   Jack Daniel’s Distillery founder’s real name was actually Jasper Newton Daniel. However, his family and close friends used to call him Jack, so he became famous all over the world by this name. Jack Daniel’s Distillery is the first officially registered whiskey distillery in the United States of America. Since 1866, Jack Daniel’s whiskeys reached whiskey aficionados all over the world without losing its good taste, unique quality, wonderful aroma and color guaranteed by the founder’s secret recipe that is passed down the generations: the old-fashioned factory process, tasting and, especially, the main ingredient which is Cave Spring Hollow spring water. In fact, this spring water was one of the secrets of the main recipe. Due to the limestone layer of the cave, it enriches the water with various minerals, while also removing the Ferrum (iron) from the water, which should not be in a whiskey. Each Jack Daniel’s Tennessee whiskey carries the 150 years history with it. It is filtered drop by drop from this amazing cave and is well-aged in a fresh oak hand-made barrel. Cave Spring Hollow, an incredible natural formation in Lynchburg, spring water draws 3 tons of fresh water per minute from groundwater and has a constant temperature of 13 degrees and an extraordinary clarity. Jasper Newton Daniel bought the whole valley including Cave Spring Hollow for $2,148, which was incredibly expensive at the time, and the locals were puzzled by the purchase of a seemingly ‘ordinary’ spring water. Many historical facts swirled about Jack Daniel’s life, but interestingly the exact date of his birth is still uncertain. There are many hypotheses that he was born in September 1850, September 1846, or in January 1849. Therefore, the entire month of September has been celebrated as “Jacktember” to commemorate the birth of the Jack Daniel’s founder. Jacktember is celebrated all over the world for a month-long festivities such as cocktail competitions, artist networking, arts and culture events, Jack Daniel’s culture days, personal birthdays, parties and other community events. “MSM Betastar” LLC is the official distributor of Jack Daniel’s in Mongolia and organizes the “Jacktember” event throughout the country every year in September.